A TRUNK-MAKER IN PARIS SINCE 1853
A HERITAGE OF
EXCELLENCE
1823
19TH CENTURY 1801
The origin of our activity dates back to the beginning of the 19th century. The oldest documents that refer to it date back to 1801 when D. Fernando de Torre's father had his establishment on Calle del Carmen, followed by his son with a store at the old number 31 on the same street. With the renovation of Puerta del Sol and the demolition of many buildings, it became number 21.
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1837
Newspaper clipping, Diario de Madrid of Saturday, June 3, 1837.
The clipping states that the store received an assortment of umbrellas and women's bags.
1858 -1860
When D. Fernando dies, without descendants, the business passes to his nephew D. Manuel de Diego y de Torre. He moved the activity to number 1 and later to number 4 on Calle del Carmen, and gave his name to the business. "Manuel de Diego" year 1858.
1860
Upon completion of the works on Puerta del Sol, he moved the business to number 13, on the plaza in the current building, today number 12.
Everything was very different then. “People didn't carry bags through the stores, they chose the item they wanted and our boys took it through the service doors to the men's houses. “It was another world.”
1898
Upon the death of D. Manuel, also without descendants, he was succeeded by his nephew, D. Arturo Llerandi de Diego, who changed the name to the current "CASA DE DIEGO".
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SIGLO XX
In all that time the store was only closed once and it was during the Civil War, when in January 1937 12 bombs fell on the central square of the capital. “One falls right here, and blows up the whole store.”
The decoration of the current store was rebuilt after the Civil War, based on previous plans and photos, and remains to this day.
1939
In 1939, Mr. Arturo acquired a new store-factory location on Calle de Mesonero Romanos, 4, where he began manufacturing umbrellas and canes, moving the production of fans to Valencia. By 1898 more than 40 people worked in the business.
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1960
D. Arturo was succeeded by his son D. Arturo Llerandi y Moran and he was succeeded by his sons Arturo and Javier who, considering D. Manuel de Diego's uncle as the first generation, is the 6th in charge of the business.
Currently the Sol store and the Mesonero factory survive. During these years, numerous artisans have passed, even from the same family, passing on their wisdom and techniques to the next generation. Currently we make umbrellas, fans, parasols and canes, and we repair or restore all our products just like 200 years ago.
CURRENTLY
Our firm is known throughout the world, in Puerta del Sol there is the bear and the strawberry tree, the clock and in front Casa de Diego. We sell our items all over the world and are suppliers to almost all Royal Houses, both European and Asian. Also, and above all the fan being a Spanish icon, we sell to all European opera houses, when a work with Spanish content is performed. Movies, television, magazines and newspapers from all over the world ask us for our articles or simply information.
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